Netflix Caves To Insane People, Changes Business Model
“Look, the envelope is still red, please don’t burn my house down.”
When Netflix changed their web OS, a vocal contingent of their customers completely lost their shit. When Netflix raised their prices, people acted like CEO Reed Hastings announced plans to personally enter the house of every subscriber and cut off their heat and water.
I felt the furor over these changes was disproportionate to the reality. Were people afraid they’d actually have to WATCH those three DVDs they’d left on their coffee table for the last six months? Netflix is a great service - I can swing an extra six dollars a month.
But, a business must cater to the majority of customers, and the majority of Netflix customers are insane. So Netflix chopped off that Gordian knot and split itself into two companies.
No Qwikster pricing has been announced, but Netflix says using the two services separately won’t result in a price hike for people who’d previously been using both streaming and disk service through Netflix. Sooo….what’s the point of this again?
It’s no secret Netflix wants to get rid of their disk service - sending disks through the mail is expensive, not to mention embarrassingly 20th century. It seems to me the Qwikster service is just a way to take the heat off the Netflix brand, so that when they get rid of it together, the rage will be directed at the Qwikster fall guys, and not the real cash money, Netflix Streaming.
So it doesn’t matter that Qwikster is an ugly hard to spell name - it’s been born to die. The worst that can happen is it dies a horrible death and Reed Hastings loses some money that he will make back by not having to send out disks anymore. I guess that at point some other company will step up to send people over the age of 70 and obsessive film nerds their DVDs through the mail.
For the record, I AM an obsessive film geek and I did kick in the extra six bucks a month to maintain the 3-disk/instant streaming lifestyle to which I have become accustomed. Having to manage two queues from two separate websites (or Apps, more likely) is certainly going to be annoying, but likewise I will be one of those annoying-to-Netflix holdouts who will follow their disk service to the end of the earth, until it finally flings itself off a cliff and ends it all.
No Google, I didn’t mean Quickster. That’s not how we spell things in Web Two Point Whoa.